Apple App Retailer’s new pricing, Twitter app makers shift to Mastodon, debate over Lensa AI • TechCrunch







Welcome again to This Week in Apps, the weekly TechCrunch collection that recaps the newest in cell OS information, cell functions and the general app financial system.

World app spending reached $65 billion within the first half of 2022, up solely barely from the $64.4 billion throughout the identical interval in 2021, as hypergrowth fueled by the pandemic has slowed down. However general, the app financial system is constant to develop, having produced a report variety of downloads and shopper spending throughout each the iOS and Google Play shops mixed in 2021, in accordance with a number of year-end studies. World spending throughout iOS and Google Play final 12 months was $133 billion, and customers downloaded 143.6 billion apps.

This Week in Apps affords a technique to sustain with this fast-moving trade in a single place with the newest from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and rather more.

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App Retailer considerably expands pricing choices

Apple this week loosened its necessities round how builders have to cost their apps as authorized and regulatory strain over its tight management of the App Retailer intensifies. The corporate introduced an growth of its App Retailer pricing system to supply builders entry to 700 further value factors, bringing the brand new complete variety of value factors obtainable to 900. It would additionally enable U.S. builders to set costs for apps, in-app purchases or subscriptions as little as $0.29 or as excessive as $10,000, and in rounded endings (like $1.00) as an alternative of simply $0.99. Comparable new insurance policies to scale back restrictions round value factors will roll out in international markets, alongside new instruments geared toward serving to builders higher handle pricing outdoors their native market.

The adjustments initially grew to become obtainable beginning on December 6, 2022, for auto-renewable subscriptions. They’ll develop into obtainable to paid apps and in-app purchases in spring 2023.

Builders will even have the ability to now publish costs that finish in $.00 as an alternative of $.99 or €X.99 or those who start with two repeating digits, like ₩110,000.

Plus, new pricing instruments are being made obtainable that enable builders to set their subscription costs of their native forex as the premise for mechanically producing pricing throughout the opposite 174 storefronts and 44 currencies. When the pricing is about mechanically, pricing outdoors a developer’s dwelling market will replace as international alternate and tax charges change. Builders may nonetheless select to set costs manually if they like. And so they’ll have the ability to make in-app purchases obtainable by storefront.

The adjustments rolled out after Apple final 12 months settled a category motion lawsuit with U.S. app builders, which included a lot of concessions, one in all which was an settlement to broaden the variety of value factors obtainable from fewer than 100 to greater than 500.

Debate over high app Lensa AI

The photograph modifying app Lensa AI has been going viral over a brand new characteristic that provides to create “magic avatars” from a collection of uploaded selfie images. The avatars are created utilizing the open supply Steady Diffusion mannequin to rework your images into those who seem like they have been created by a digital artist. However there’s controversy surrounding how these pictures are made.

The characteristic isn’t fast or low-cost — the processing time can take half an hour and even a number of hours to finish. Lensa’s pricing mannequin can also be pretty artful. It’s both $3.99 for 50 distinctive avatars (5 variations of 10 completely different types) in the event you’re a subscriber, or $7.99 if not. If you would like extra avatars, it prices $11.99 for 100 distinctive avatars (10 variations of 10 types) or $15.99 for 200 avatars (20 variations of 10 types) — which once more, may be discounted by 50% in the event you subscribe. This form of hybrid pricing was hailed as each intelligent and opportunistic. It’s additionally a type of apps that makes use of darkish patterns to attempt to get customers to subscribe instantly upon first launch, with a pop-up splash display screen you need to bypass to make use of the app at no cost.

However the large backlash isn’t over the associated fee, it’s about Steady Diffusion, the AI generator powering the service. The AI was initially skilled on 2.3 billion captioned pictures from the web, a few of that are watermarked and copyrighted works, in addition to a lot of pictures from websites like Pinterest, Smugmug, Flickr, DeviantArt, ArtStation, Getty and Shutterstock. The difficulty at hand is that artists didn’t choose in to have their work included within the coaching information, nor can they now choose out.

Artists, understandably, are involved. Now their distinctive types are being duped by an AI mannequin, which means their unique artwork will develop into misplaced among the many now quite a few auto-generated copycats. Some see this not solely as an existential risk, but additionally as a type of unregulated stealing. Customers, in the meantime, have been merely having fun with the images they’d paid for with out an understanding of how the tech labored, then grew to become topic to backlash or shaming from those that did. Extra conscientious objectors quickly realized they’d simply thrown away their cash on profile photos they now didn’t really feel ethically snug in utilizing. These are advanced issues that want extra dialogue. At the least when Instagram first launched its filters, they have been donated by an artist, Cole Rise. (Whereas he might have later regretted giving up his artwork to the corporate, the filters weren’t stolen.)

As well as, the app maker confronted one other critical subject, when individuals found it was simple to make use of to make non-consensual nude pictures within the app. If customers uploaded Photoshopped pictures of topless fashions with another person’s face, for instance, the AI disables its NSFW filter and can create higher-quality AI avatars of the individual whose face was uploaded on the topless photograph. The corporate mentioned it was working to stop this from occurring and famous trying to make NSFW content material was in violation of its phrases of use.

Lensa AI can be tricked into leaving very little to the imagination. Illustration of a woman's bare shoulder...

Picture Credit: Lensa AI

Third-party Twitter app builders are actually constructing for Mastodon

There’s a delicate stirring within the Twitter app ecosystem as third-party builders are starting to rethink their dependence on Twitter’s API.

Now having grown to three.3 million+ energetic customers, the open supply Twitter various Mastodon has been gaining curiosity from third-party Twitter app builders in current days. The makers of standard Twitter shoppers, together with Aviary and Tweetbot, have set their sights on constructing comparable apps for the rising Mastodon consumer base.

Picture Credit: Tapbots

App developer Tapbots, recognized for its standard Twitter app Tweetbot for iOS and Mac, is constructing an app for the Mastodon group. The app is just like Tweetbot, which is hailed as one of many third-party Twitter shoppers that retains bettering with age. This 12 months’s launch of Tweetbot 7, for instance, added options like picture-in-picture, a stats tab and widgets. Now, Tapbots is engaged on Ivory, a subscription-based app for Mastodon that features entry to key options like your property timeline, @ mentions, favorites, search and tendencies, and your individual consumer profile. Tweetbots’ developer Paul Haddad mentioned the objective is to first ship a steady 1.0, then begin including extra Mastodon-specific options, in addition to some options that he had needed so as to add to Tweetbot however couldn’t due to technical limitations.

Aviary’s developer, Shihab Mehboob, in the meantime, is constructing a Mastodon shopper, known as Mammoth. The brand new app will likely be a paid obtain with a yet-to-be-determined value, and can embrace the newest Mastodon API options after they’re launched, in addition to 4.0 options like modifying posts and edit historical past.

App makers aren’t the one builders impacted by the chaos at Twitter. As TechCrunch reported, Typefully, a Twitter thread-making app backed by Ev Williams, is now planning to shift focus to LinkedIn. Scheduler Chirr App can also be engaged on a Mastodon integration, and Tweepsmap simply launched a submit scheduler for Mastodon, too.

  • iOS 16.2 RC has arrived forward of subsequent week’s public launch. This is without doubt one of the larger updates, as it is going to deliver the brand new Freeform app, the just-announced karaoke expertise known as Apple Music Sing, the 10-minute AirDrop restrict that hit China first, new Sleep and Medicine widgets, new House app structure and, with iPadOS 16.2, the power to make use of Stage Supervisor on iPads with an exterior show, amongst different issues. It would additionally deliver 5G assist to iPhones in India.
  • A day after Apple revamped its App Retailer pricing, RevenueCat mentioned it could roll out A/B value testing options.
  • Apple is launching Superior Knowledge Safety, a characteristic that provides end-to-end encryption on iCloud backups, Notes, Photographs and extra within the U.S. in 2022, then globally, together with China, in 2023. There will likely be 23 information classes protected, apart from iCloud Mail, Contacts and Calendar, due to the necessity to interoperate with different methods. The FBI just isn’t comfortable.
  • Apple additionally introduced an iMessage characteristic that can assist customers confirm they’re messaging solely the individuals they supposed, plus Apple ID assist for {hardware} safety keys.
  • Nonetheless, the corporate mentioned it’s pausing its efforts in launching a CSAM detection device for iCloud Photographs.
  • The developer collection “Ask Apple” is returning December 12-16, for one more week of one-on-ones and group Q&As round app constructing.
  • Google’s Pixel replace brings the Google One VPN and Clear Calling (name enhancement) characteristic to Pixel 7/7 Professional and automated speaker labels within the Recorder app to Pixel 6 and up. All Pixel units will even acquire a brand new privateness hub for settings.
twitter app icon ios

Picture Credit: TechCrunch

  • Reddit rolled out its enjoyable end-of-year Recap expertise to customers, which incorporates stats about your time on website, the communities you interact with essentially the most and extra. This 12 months, seemingly impressed by the favored Spotify Wrapped expertise, Reddit can also be doling out customized, sharable playing cards that embrace enjoyable stats, like your most upvoted remark or in the event you’re workforce cat or canine, amongst different issues.
  • Snap introduced at its annual Lens Fest it now has 300,000 builders constructing AR merchandise and can quickly enable creators to construct Lenses that characteristic digital items that may be bought with Snap Tokens. Customers will have the ability to unlock power-ups, AR gadgets and additional instruments inside choose Lenses as a part of this take a look at. Snap additionally introduced a partnership ith Adidas for a Bitmoji Style Drop.

Picture Credit: Snap

  • Twitter goes to launch twin pricing for its upcoming Twitter Blue subscription relaunch. App Retailer customers pays $11 monthly as a result of “Apple tax,” whereas those that pay on the internet will solely be charged $7 monthly.
  • Calm’s meditation app is catering to players with the addition of latest auditory environments from video games like “Halo Infinite” and “Sea of Thieves,” which might help some individuals focus and enhance their temper.
  • Instagram’s newest characteristic will inform creators and types if their content material is ineligible for suggestion and why.
Instagram account status

Picture Credit: Instagram

  • Celeb greetings app Cameo debuted Cameo Youngsters, providing customized video messages from standard children’ characters like Santa and Thomas the Tank Engine.

Picture Credit: Cameo

WhatsApp Avatars

Picture Credit: WhatsApp

  • TikTok launched its year-end tendencies record. Apparently, a chocolate giraffe was extremely popular, as was a set of dumb life hacks.
  • Yelp takes on Angie’s Record (now, simply known as Angi) with a brand new technique to rent service professionals within the app.
  • Amazon Luna now permits Prime members to play already bought Ubisoft video games on Luna with out having to subscribe.
  • YouTube is rolling out its personal tackle Twitch emotes.
  • Snapchat-owned social mapping app Zenly is shutting down. RIP.
  • Fb Courting is now going to check the identical age verification tech that Meta is presently testing on Instagram. ID uploads or selfie movies could also be required for customers suspected of being underage.
  • Robinhood added a waitlist for a brand new Robinhood Retirement characteristic, which is able to provide IRAs with a 1% match on each greenback contributed.
  • Roblox goes to permit customers 13 and up to import their contacts and can introduce good friend suggestions.
twitter app icon ios

Picture Credit: TechCrunch

Rather a lot occurred on the chaotic hen app firm this week! In case you haven’t been maintaining with the drama, right here’s a fast overview:

  • Twitter is attempting to lure again advertisers with big incentives, like matching $500,000 to $1 million in spending, as much as $1 million cap. Twitter’s advert income is claimed to be 80% beneath expectations as of the World Cup’s November 20 begin.
  • Elon Musk made a giant deal about publishing inner emails over Twitter’s Hunter Biden laptop computer drama. He’s calling these reveals “The Twitter Recordsdata.” However the hyped occasion fell somewhat flat as they solely appeared to point out an organization having conversations over troublesome content material moderation selections, finally ensuing within the firm taking the weird step to restrict the attain of a information story on the time over considerations it got here from a hack and leak marketing campaign by a Russian group and would violate Twitter’s anti-doxing coverage. Twitter had already admitted, in hindsight (and with the help of additional data and reporting), the choice was flawed.
  • Twitter’s new VP of Belief and Security Ella Irwin mentioned the corporate will now deal with utilizing automation to average content material, not removals.
  • Twitter later launched one other “Twitter File” that once more confirmed the corporate merely doing the troublesome enterprise of moderation, on this case conflating shadowbanning with de-amplification, as former Twitter exec Kayvon Beykpour identified, calling the characterization both “a lazy interpretation or intentionally deceptive.”
  • Extra considerations have been raised as as to if or not the reporter tweeting the story (who just isn’t a Twitter worker) was given inner methods entry, as she included screenshots of Twitter’s inner methods within the posts.
  • Musk additionally “exited” deputy common counsel Jim Baker, claiming there have been considerations over Baker’s “attainable position in suppression of data” associated to the so-called Twitter Recordsdata.
  • Musk mentioned a later Twitter replace will present customers in the event that they’ve been shadowbanned and why.
  • Twitter allowed Andrew Anglin, a neo-Nazi and founding father of the white supremacist web site The Day by day Stormer, again on the app.
  • Main manufacturers’ advertisements appeared on the pages of two white nationalists after their accounts have been restored by Musk. Advertisements from Amazon, Snap, Uber and others have been amongst these impacted. Twitter later emailed advertisers to say it is going to launch controls to stop advertisements from displaying up subsequent to sure key phrases.
  • Twitter is dealing with a number of lawsuits over layoffs, which might price it hundreds of thousands in arbitration charges. Some employees on H-1B visas additionally mentioned they didn’t get ample immigration assist.
  • Twitter’s iOS app has been dealing with points with a lot of key safety features, together with the power to guard tweets or toggle DM settings.
  • Twitter will provide two completely different costs for Twitter Blue: a $7 monthly subscription in the event you purchase from the web site, or $11 in the event you purchase through in-app buy, to offset the “Apple tax.”
  • Within the meantime, it began savagely altering legacy verified customers‘ checkmarks to tell customers who clicked that “this can be a legacy verified account. It might or is probably not notable.”
  • Twitter shut down numerous developer-focused initiatives like Twitter Toolbox and others.
  • Musk is now promising to delete 1.5 billion inactive accounts to unlock usernames.

Picture Credit: Fb/Meta

A Fb Twitter clone?

The New York Instances took a take a look at the brand new startups and social apps capitalizing on Twitter’s chaos after the Musk takeover, additionally dropping the bombshell reveal that Meta could also be cranking up its clone machine to dupe Twitter. The corporate had already been testing a brief message-sharing characteristic in Instagram known as Instagram Notes, however was now questioning if that form of product needs to be its personal standalone app or one other feed inside Instagram. Whereas there’s a transparent alternative to achieve traction amid Twitter’s transition when some customers are on the lookout for an out, we hope Meta doesn’t add much more muddle to the already overwhelmingly busy Instagram app and as an alternative chooses to take an actual danger right here.

Meta hasn’t efficiently launched a brand new app in years, so it’s simple to see why it wouldn’t need to strive now. However it could be so, so fascinating if it made a text-heavy, simplified model of Fb — let’s name it FB Traditional, (Gen Z loves nostalgia!) — the place the Information Feed as an alternative turns into a real-time Twitter-like feed as an alternative. No sophisticated navigation, no personal teams, no Reels, no market or sport streams, or all the opposite detritus of right this moment’s Fb. Have all of it run via Fb’s current methods for reporting and moderation. Let individuals privately submit to pals or select to be extra public. Think about if Fb’s duped Twitter’s core characteristic set round posts, replies and threads, favorites and the like, however didn’t tackle further options. Maybe even provide the power to sync choose posts from Fb (and the forthcoming IG Notes) to the app’s Twitter-like feed for a minimalistic feed to get everybody began…I imply, I do know Meta is constructing the metaverse now, however…a Twitter 2.0 arms race between Meta and Twitter itself could be wild to look at.

A Microsoft Tremendous App?

Microsoft has mentioned debuting an excellent app with net search, information and buying to higher compete with Google, in accordance with The Info. It’s loopy to think about how costly and troublesome it could be to get customers to obtain one other search app at this time limit, when even Google is complaining it’s shedding search market share to TikTok and Instagram. Hey, perhaps Microsoft ought to index TikTok and launch a Gen Z advertising and marketing marketing campaign on the app, calling its new tremendous app a greater search engine for TikTok movies! Ha! In spite of everything, it did think about shopping for TikTok. Okay, okay, I child. But when a Microsoft Tremendous App is to succeed, it’s undoubtedly going to want greater than Bing (nonetheless can’t imagine they named it that) to lure within the subsequent technology of customers.

  • Meta failed in its try to annul a $267 million tremendous over WhatsApp’s breaching of GDPR transparency obligations.
  • Indiana’s legal professional common sued TikTok for deceiving customers over China’s entry to consumer information and exposing children to mature content material.
  • EU regulators dominated that Meta can’t use its Phrases of Service to require customers to see customized advertisements on Fb and Instagram.
  • Texas banned TikTok on government-issued units. Different states have executed the identical, together with South Dakota, South Carolina and Maryland.
  • The SEC is investigating whether or not or not the social occasions app IRL misled buyers. The corporate raised $170 million from SoftBank at a $1.17 billion valuation final 12 months, however some staff informed The Info they didn’t imagine the app had the 20 million customers it claimed to.
  • Uber Eats settled a lawsuit with the Metropolis of Chicago for itemizing native eating places within the Uber Eats and Postmates apps with out the eating places’ consent and charging extra fee charges. Uber pays $10 million, $5 million of which is able to go towards paying damages to eating places. launched its annual report predicting the following large cell tendencies for 2023 (beneath). The total report is right here. Of explicit curiosity is its guess that cell advert spend will attain $362 billion subsequent 12 months.

Picture Credit:

? Norwegian grocery supply app Oda raised 1.5 billion Norwegian crowns in fairness (about $151 million) in funding at a lowered valuation of $353 million. The service operates in its dwelling market in addition to Finland and Germany.

? Singapore tremendous app Osome raised $25 million in Sequence B funding. The app helps enterprise homeowners with administrative duties like payroll, accounting and tax reporting and serves over 11,000 companies.

? Saudi Arabia-based meals supply service Jahez is buying The Chefz in a money and inventory deal for $173 million.

Lensa AI

Effectively, you in all probability nonetheless need to see it! The avatars Lensa AI makes with Steady Diffusion are spectacular, regardless of the controversy. It’s an awesome demo of a possible use case for AI, even when ethically fraught. Demand for AI avatars is clearly robust. Lensa’s recognition is having a knock-on impact throughout the App Retailer’s High Charts, as now apps like AI Artwork, Picture Generator; Meitu, Photograph Editor & AI Artwork; Marvel, AI Artwork Generator; Daybreak, AI Avatars; and Prequel, Aesthetic AI Editor have all entered the highest 30. The apps are benefitting as a result of they’ve “AI” of their names — and, in some circumstances, have purchased App Retailer Search advertisements.


  • Proton: The E2EE cloud storage service launched iOS and Android apps providing 1GB of storage at no cost, 200GB for $4 monthly, or 500GB for $10 monthly.
  • Copilot: The favored budgeting and finance app launched a Mac counterpart.


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